The platform is based around videos that max out at 15 seconds (and can be combined for up to a total of 60 seconds, and people interact with videos by scrolling through their feeds. If you struggle to promote your small local business on TikTok, look no further than this guide. We’ll walk you through the actionable TikTok marketing advice for a local business. TikTok is most popular with users aged 16-24, so the most successful ads will also appeal to consumers within this demographic.
Enjoy the best growth marketing newsletter on the internet — right in your inbox. Specify your channel’s hashtags, and keep an eye on popular tags. Read more about buy tiktok followers here. You can even come up with and run your own challenge – like Pepsi did, as we wrote above. Once again, when in doubt about figures and budgets – try out the Influencer Marketing Hub calculator for TikTok. With this service, you will be able to calculate your marketing budgets for an influencer’s work correctly. It’s a full-screen banner that appears when you log on to the application.
Their videos are colorful and trendy which greatly assist in stopping the scroll. Ryanair is an airline that offers ultra-cheap flights in Europe. Their TikTok account is an example of a brand that has taken TikTok’s trends and humor to heart.
Some TikTok promotion services run their own massive TikTok accounts, so they have full control over which songs are placed. They offer really affordable options; their entry-level campaign, for 20k-75k views, is $150. So, again, I can’t personally vouch for these guys, but if you want to give them a shot, at least you won’t be risking too much money. Like Upfluence, Pearpop is not directly designed for musicians; they work with virtually any kind of business.
The campaign was an overwhelming success, with the hashtag #gymshark66 generating 193 million views. Influencer marketing is powerful because it taps into word-of-mouth marketing and social proof. But if you believe you need to partner with a famous TikToker for it to work, think again. As a Direct to Consumer business, you cut out the middleman and sell your product directly to your customers… It is also important to keep an eye on your competitors when crafting your brand on social.
Another factor that makes TikTok favourite amongst all is its strong focus on localized content. Despite being a globally used app, it uses local trending hashtags to suggest fresh topics for content. Also, it sends personalized recommendations to every user that continuously updates the users and they never run short on content ideas. Each time users create a video using a branded effect, it gets shared with their network and expands your reach.
Discover the tactics rapidly-growing brands are using to scale. The most-followed individual on the platform is Charli D’Amelio, with over 125 million followers. TikTokers with large followings can make from $200 to $5,000 a month, depending on the size of their following. Those who have do not have over 100,000 followers will not make any money, while those who are over 1 million will make the most.